Wamanari
Wamanari Cafe
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| The Cafe Still in Process |
Business Plan by Robert
Wamanari (meaning ‘come here’) cafe and Faithree for
the bread-making.
EXECUTIVE SUMMARY
Goals and Objectives
The gap in the market
The Faithree bread and Wamanari café will
be a family business with a two-fold plan of bread making and café style outlet
to sell bread and other foods/drinks in a prominent location in Nabire, a major
city in Papua.
This is the brainchild of two talented
indigenous Papuas, Ryon Sirmunapendi who has skill in breadmaking and Jerry Sirmunapendi
her brother with skill in entrepreneurship.
Their company will take pride in offering
drinks and foods in ecological sustainable packaging, local Papuan roasted
coffee and locally made fresh bread and donuts (and other foods).
While the menu will be small and simple,
the time and attention given by the family will make this business unique, when
looking for quality coffee, free bread, and other produce. Their exceptional
customer service to local residents and government employees as well as local
Church groups will allow for customers returning and building the reputation of
this family-owned business.
The company summary
The bread business and coffee shop, named Faithree bread and Wamanari Café
will be owned, run and managed by Ryon and Jerry. Bead and other food will be
baked in private homes, beginning with the Sirmunapendi family home.
The mission and vision of this family organisation is fourfold:
To develop a family-owned business that
ensure the family has resources for the education of children and youth to
enable them to take their rightful place in Papuan/Indonesian society. As the
average income of Papuans is low, it is important to facilitate a family
business to ensure an adequate standard of living.
Tp develop this business in conjunction
with the Black Pearl Papua Foundation as a model for other Indigenous
businesses to be developed.
To provide employment for Papuans, either
in food preparation, or in servicing the business.
To use the cafe and business as a meeting
place for Indigenous Papuans to learn English Helping them with long term work
and educational opportunity.
THE DEVELOPMENT OF THE BUSINESS
Ryon Sirmunapendi has been developing a
bread making business during 2023, servicing the church and local community.
She undertook training in developing a business with ,,,.. Her brother, Jerry
recently spent three months in Perth. Australia, returning with the clear
objective to build this family business.
Ryon ordered a converted container to be
installed on a prominent site offered by a family friend. This is currently
being constructed in preparation of the café which will serve as an outlet for
food products.
Ryon and Jerry want to develop this
business in accordance with the mission plan detailed above. The development
will take place in three stages:
Stage 1: With a limited menu of bread,
donuts and simple food together with cold drinks, begin operation in our café
in the central location. Apply for micro-finance from interested supporters
from Perth Australia through the Black Pearl Network. Install and operate
equipment: bread making equipment, coffee maker, etc. with one employed staff
to serve in the cafe
Stage 2: Employ additional staff to serve in the café, make
bread and other products offered in the café. This could be an outlet for other
Papuan business such as fruit and vegetables.
Stage 3: Develop a complementary language support for conversation and
learning of English.
Each of the stages sets this business
apart: as an Indigenous Papuan business which is rare in Nabire and the rest of
Papua, as gaining overseas support and partnership, as employing other
Indigenous Papuan staff, particular young Papuans looking for work
opportunities, as teaching breadmaking etc. to other Indigenous Papuans with
the thought of developing a cottage industry, as eventually helping to satisfy
one of the essential needs of Indigenous Papuans, namely learning English for
work and educational opportunities.
MANAGEMENT TEAM OVERVIEW
Jerry and Ryon will act as managers with
university education and overseas experience, supported by the Black Pearl
Papua Foundation as they encourage local Papuan businesses, and the Australian
connection of the BPPF- the BPN.
PRODUCT AND CUSTOMER TARGETTING
The business has a wide target audience,
which will develop from existing contacts from the Breadmaking venture. The current contacts include community orders
for bread and other foods, Church and government groups requiring food for
seminars and other occasions. This will naturally be extended due to the
prominent location near to Regional offices. Also, key events are often held in
the vicinity of this location such as…
The business will be launched by a series
of openings, aimed at different parts of the community: existing customers, the
shire offices and specific church groups, with a blessing from key church
leaders together with involvement of the Black Pearl Papua Foundation.
Customers will be targeted through the
following means:
By
a colourful sign on the building seen from several directions
By
pamphlets given at key offices with introductory offers
By
social media with opening specials
Opening Specials: The company will use
incentives, such as a free drink after the purchase of five drinks.
Bulk order incentives with bread and
donuts.
The Company will also explore an additional
product range complementary to the drinks such as chocolate and biscuits.
Store
design, and equipment,
As the targeting customers will be Papuan,
the design of the story with photos etc. will have a Papuan Christian
character. This might involve photos of the whale shark, the Cendrewasih and
other key Papuan or Nabire emblems. Some appropriate religious symbols would be
on display.
Major equipment in the store will be a
small fridge, water dispnser, Coffee making equipment, a blender for
preparation of fruit juice, thermos and other small utensils. The owner of the
property will be approach for power use with an appropriate charge.
Portable tables and chairs would be
available as garden furniture.
Ancillary equipment will include bread
making machines, ovens etc.
Location and market analysis
The coffee shop will operate from a prime
location in Nabire opposite the District Offices and thereby servicing key corporate
businesses and government offices. The outlet has been built and installed in
this prime location. As stated above this will serve as an outlet for the food
products which include fresh bread, donuts, and other food items such as fish
soup and rice, as well as drinks to include Papuan coffee and the close by
school.


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